The week that made Boston Strong eBook Kat Powers
Download As PDF : The week that made Boston Strong eBook Kat Powers 
On April 15, 2013, two pressure cookers filled with nails, ball bearings and fireworks exploded at the finish line of the Boston Marathon. Three were killed, scores were injured, and a metropolitan area of more than 2 million people was thrown into terror.
You watched it unfold on TV and online. Have you ever wondered what went on behind the scenes? How the press conferences were set up? Why officials said the things they officials say?
This book follows the public information officers who helped get the word out -- on social media, with reporters, with the public -- as an entire world watched.
As first responders and doctors jumped into action, there was a different sort of response that was immediately under way. Around Boston, without even talking to each other about it, men and women who straddle the fence between the news and the sources, they sprang into action. They all had a same or similar experience – no matter what was going on behind the scenes, they were going to create a united front and do everything they could to help catch the bad guys and help a community heal. They took up the slogan “Boston Strong” and because they helped present a united front, they helped make “Boston Strong” true.
“The week that made Boston Strong” is the story of the 110 hours between bombing and arrest of the suspects from the perspective of those who helped create the images you saw on TV that week. They had very different roles to play during that horrible week, but the lessons they have to share are universal Play nice with other kids, stand up for what’s right, defend the truth and sleep well at night.
The week that made Boston Strong eBook Kat Powers
The Week that Made Boston Strong by Kat Powers offers both first person insight and practical analysis of public relations in a collective crisis. The first person approach helps impart the sense of chaos that were experienced by Bostonians in those 110 hours. Kat's practical discussion of how Public Relations professionals managed the chaos shows that they are concerned professionals who view themselves as a voice for the community. It was a fast read and a different perspective.Product details
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The week that made Boston Strong eBook Kat Powers Reviews
One has to live through a crisis in order to really understand how to handle the next one. Kat gives you that first-hand experience in a straight-forward style with heart.
The Week that Made Boston Strong by Kat Powers offers both first person insight and practical analysis of public relations in a collective crisis. The first person approach helps impart the sense of chaos that were experienced by Bostonians in those 110 hours. Kat's practical discussion of how Public Relations professionals managed the chaos shows that they are concerned professionals who view themselves as a voice for the community. It was a fast read and a different perspective.
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